One of the most important rules of web site design is to provide easy navigation to your visitors. When planning the design and content you should take utmost care in structuring the navigational aspect of your site. The first step is to divide the content into a chapters or sections. These sections can further contain sub-sections.
Navigation should be such that visitors are able to find the information they are looking for in a maximum of three clicks. The lesser the number of clicks the better. Remember, frustrated visitors are quick to click on the browser “Back” button. So structuring your site contents is essential for survival.
Lastly, navigation icons/links used for on your web pages should remain consistent, in terms of color or design (shape) or both. This brings congruency to the site design creating a ‘familiar’ atmosphere for visitors.
