Importance of <TITLE> - Search engines

The TITLE of a web page is displayed on the title bar of the browser. The title text is placed between the <TITLE> - </TITLE> tags inside the HTML head section.

There are a few important reasons why you should choose an intelligent title for a web page

• Many search engines display the results using the content of the TITLE tag.
• If the title is missing, such search engines will display the page as "Untitled". This is not only ugly but also very unprofessional.
• The contents of the TITLE tag are used by search engines to index the page.
• It's recommended that you write down all the important keywords that describe the web page contents and compose a sentence that should be used as the title of the page.