The cost of registering a domain name for a year is less than $20. Some premium ones can cost hundreds, thousands and even millions. And one such company has spent more than $100 million to purchase just three domain names.
QuinStreet, Inc., based out of California, is a leader in performance marketing technologies & services. It owns “an expansive network of informative websites that allows consumers to research and connect with the products and services they seek”.
Anyway, below are the three domain names they have purchased for more than $100 million. All the three figure in the 10 most expensive domain names deals of all time.
|Domain name||Purchase Price||Year|
Here are some reasons I came up with.
And would QuinStreet be able to recover the cost of the domain names?
If you weren’t convinced by my last point, here is what David Roche, President of Hotels.com Worldwide had to say about their purchase of Hotels.com domain name for $11 million way back in 2001.
“People told us that it was ‘a crazy sum of money’… Now we look back and think, what a bargain.”
By the way, QuinStreet also owns Internet.com which they bought from WebMediaBrands, Inc. in 2009 for $18 million.
Cars.com could potentially be the costliest domain name in the world. As per the papers filed and submitted to the US Government, Cars.com is valued at $872 million.
Ever since acquisition, Amazon.com has been using IMDb.com as a platform to advertise their products, especially, DVDs and videotapes. [more...]